Topical Map Generator
Type your domain and get the content plan your blog needs to rank: six pillars, thirty article ideas, each with a target keyword and search intent. Planned from your own landing page, not a template.
We read your site
The tool reads your landing page: the title, headings, and visible text that describe what you do and who you serve.
It plans your pillars
From that, it maps the six themes your blog should own, ordered by how central each one is to your business.
You get the articles
Each pillar comes with five article ideas: a publish-ready headline, the keyword it targets, and the search intent behind it.
What is a topical map?
A topical map is the full plan of what a blog should publish to cover its subject in depth. A keyword list tells you what people type into Google; a topical map turns that into a structure: a handful of broad themes the site wants to be known for, and under each theme, the articles that answer every question a reader in that niche has. Sites that publish this way rank as subject matter authorities. Sites that post whatever comes to mind each week rarely do.
Content pillars
Pillars are the five to seven themes closest to what you sell. A project management tool might own planning, remote teamwork, and meeting culture. Each pillar carries a head keyword: the broad, competitive term the whole cluster works toward ranking for.
Supporting articles
Under each pillar sit the articles that cover it from every angle: how-tos, comparisons, definitions, and answers to the questions people actually search. Each one targets a narrower, winnable keyword. The narrow wins add up, and together they tell Google the site knows the whole territory, which lifts the pillar term too.
Internal links
The map is also a linking plan. Supporting articles link up to their pillar page and sideways to each other, so authority flows through the cluster instead of pooling in one post. A site with fifty posts and no structure wastes most of what those posts earn.
A topical map example
Say you run an invoicing app for freelancers. One pillar of your map would be freelance invoicing itself, with the head keyword "freelance invoice". Its supporting articles might look like this:
- How to Write Your First Freelance Invoice, targeting "how to write an invoice freelance" (informational)
- What to Do When a Client Pays Late, targeting "client not paying invoice" (informational)
- Invoice vs Receipt: What Freelancers Send When, targeting "invoice vs receipt" (informational)
- The 7 Best Invoicing Apps for Freelancers Compared, targeting "best invoicing app freelancers" (commercial)
- Free Freelance Invoice Template You Can Send Today, targeting "freelance invoice template" (transactional)
Five more pillars like that (getting clients, pricing your work, freelance taxes, contracts, getting paid internationally) and the blog has a plan for its first thirty articles, each with a reason to exist. That is exactly the shape of map the generator above builds from your own site.
How to create a topical map by hand
You can build one yourself in an afternoon. Here is the process:
- Write one paragraph on what you sell and who buys it. Every pillar has to trace back to this, or the traffic it brings will never convert.
- List the five to seven themes a buyer cares about on the way to your product. Look at what competitors rank for and what your customers ask in sales calls and support tickets.
- Under each theme, collect real search phrases: autocomplete suggestions, the "People also ask" boxes, forum threads in your niche.
- Turn each phrase into one article with one target keyword and one intent. Two articles chasing the same keyword will fight each other in the results.
- Order the work: start with the pillar nearest the sale, and write its cluster end to end before opening the next one.
Or skip the spreadsheet: the generator at the top of this page does that first pass from your landing page in about a minute, and you can edit from there.
Why topical authority beats scattered posts
Google ranks pages, but it evaluates sites. When your blog covers one theme end to end, every new article in that theme starts with the trust the others earned: readers stay longer because the next answer is one link away, and the interlinked cluster hands authority to whichever page best fits the query. Ten posts on one theme routinely outrank ten better-written posts scattered across ten themes. Depth is a choice you make before writing, and the topical map is where you make it.
The map also tells you what not to write. A post that fits no pillar might earn traffic, but rarely the kind that turns into customers. Saying no to it is the cheapest SEO win there is.
What to do once you have your map
Publish on a steady cadence, one pillar at a time, and link each new article to its pillar and its siblings as you go. When a post is live, run its title and description through the SERP Snippet Preview to make sure the result Google shows earns the click. Once traffic arrives, the Search Console Audit will show you which pages are slipping and worth a refresh.
The map is the easy half. The writing is the grind.
A thirty-article plan takes most teams half a year to write. blogr.ai starts from the same reading of your site, then writes, interlinks, and publishes the articles on a steady schedule. You approve the titles; it does the rest.
Topical map FAQ
What is a topical map?
A topical map is the blueprint of a blog that wants to rank: a handful of content pillars (the broad themes your business should be known for) and, under each, the articles that cover the theme from every angle. Search engines reward sites that treat a topic in depth over sites that post about everything, and a topical map is how you plan that depth before writing a word.
How does the generator build my map?
It reads your landing page (title, headings, and the visible text) the same way blogr.ai does when a new site signs up. From what your page says about your product and customers, it plans six pillars with a head keyword each, then five supporting article ideas per pillar with a target keyword and search intent. Everything comes from your own page, so the plan fits your business rather than a generic template.
Is it free? Do I need an account?
Free, no account, no card. Type a domain and you get the map. Leaving your email shows the full six pillars and lets you download the whole plan as a CSV; the first pillar is open either way so you can judge the quality before deciding.
What do I do with the map once I have it?
Write the articles, starting with the first pillar: the map is ordered by how central each theme is to your business. Cover one pillar fully before moving on, link the supporting articles to each other and to your money pages, and keep a steady cadence. Or hand the whole plan to blogr.ai and it writes, links, and publishes the articles on schedule for you.
Why not just chase high-volume keywords one by one?
Because rankings compound within a topic. Ten articles that cover one theme end to end lift each other and rank better than ten scattered posts chasing volume. Working pillar by pillar builds that authority deliberately, and it also tells you what not to write: a post outside your pillars rarely earns its slot.
How many articles until this starts working?
There is no magic number, but one finished cluster (a pillar plus its five supporting articles, all interlinked) is where movement usually becomes visible. A new domain should expect months rather than weeks; search engines take time to trust a site. The map makes sure every one of those months is spent on articles that build on each other instead of starting from zero.
Does it work for a brand-new site with no traffic?
Yes, and it may matter most there. An established blog can afford a detour; a new one cannot. The generator only needs a landing page that says what you do and who it is for. If your home page is still placeholder text, write the real copy first: the map is planned from what your page says, so a thin page makes a thin map.
What languages does the generator support?
The map comes out in the language of your site. The generator reads your page, plans in that language, and writes the pillars, titles, and keywords to match. A German landing page gets a German map, with no settings to change.
Can I edit the map?
Treat it as a strong first draft from your own site, not a contract. Download the CSV, cut the ideas that miss, add the ones only you would know about, and reorder to match your goals. The structure is the part worth keeping: clear pillars, one keyword per article, one intent per article.